Subject 'Marketing'

Name in Estonian: Turundus

Year: 2015/2016 2016/2017 2017/2018 2018/2019 2019/2020

Status	passive
State code	TLM182
Study language	Estonian
Chair	Transport ja logistika
Credit points	1.5 CP; 2 ECTS
Grading method	Grade prelim

General description

Course outline. Nature of marketing - theory and practical concepts. Marketing´s role in a modern enterprise - strategical and tactical marketing management, planning. Marketing mix (4 P, 7 P, 4 C).
Marketing communication - principles, main channels, messages, etc.

General aim

The idea of the program is to learn marketing terminology and the basic theory of marketing.

Aim

A student has to be able to use the models learned to solve marketing problems.

Form description

Lectures, group discussions, individual tasks.

Literature

Suggested by the lecturer.

Evaluation methods

- Attendance in lectures as well as active participation
- Completing individual tasks on time and with high quality
- Graded test at the end of the lecture period

Name of the e-learning course at Moodle environment (http://ekool.tktk.ee)

Every group has different e-course. More detailed information is given by the lecturer at the beginning of the course.

Is taught in following curricula

2014: RR

2013: RR

2012: RR RT*

2011: RR RT*

2010: RR RT*

2009: RR RT*

2008: AT* RT* TD

2007: AT* RA* TD

2006: AT* RA* RK

2005: AT* RA* RK TÖ*

2004: AT* RA* RK TÖ*

* Optional subject