TTK University of Applied Sciences
TTK University of Applied Sciences
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Curriculum subjectMarketing
| Subject |
| Subject code |
TLM182 |
| Subject name |
Marketing |
| Credit points |
1.5 CP |
| Grading method |
Grade prelim |
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| Curriculum subject |
| Curriculum |
2005 RA |
| Study year |
2 |
| Semester |
Fall semester |
| Subject type |
Optional |
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Subject loads
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| Lecture |
24 |
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| General description |
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| Course outline. Nature of marketing. Determining the market. Consumer market and organisational market. Market segmentation. Consumer behaviour and purchase decision. Marketing mix (4 P-s). Product - Brand -Trademark. Product differenciation and positioning. Price. Placement-Distribution. Promotion - advertising, PR, personal selling, sales promotional. |
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| General aim |
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| The idea of the program is to learn marketing terminology and the basic theory of marketing. |
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| Aim |
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| A student has to be able to use the models learned to solve marketing problems. |
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| Form description |
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| Lectures, group discussions, individual tasks. |
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| Literature |
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Compulsary literature
1. Proctor T. Marketing Management. Integrating Theory and Practice.- International Thomson Business Press: London, 2000, 520 p.
2. Proctor T. Marketing Management. Case studies.- International Thomson Business Press: London, 2000, 82 p.
Extra reading:
1. Butler D., Hardy J. Business Studies.- Cambridge University Press, 2001, 257 p.
2. Kinnear T.C., Bernhardt K.L. Principles of Marketing. USA, 1986.
3. Kotler P. Marketing Management .USA, 1992.
4.Nuthall Ch. J. Business Studies.- Cambridge University Press, 2002, 318 p. |
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| Current rounds |
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| None |
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