TTK University of Applied Sciences
TTK University of Applied Sciences
| | |
|
Curriculum subjectMarketing
| Subject |
| Subject code |
TLM182 |
| Subject name |
Marketing |
| Credit points |
1.5 CP |
| Grading method |
Grade prelim |
|
| Curriculum subject |
| Curriculum |
2005 TÖ |
| Study year |
4 |
| Semester |
Fall semester |
| Subject type |
Optional |
|
|
Subject loads
|
| Lecture |
10 |
| Other |
24 |
|
| General description |
|---|
| Course outline. Nature of marketing. Determining the market. Consumer market and organisational market. Market segmentation. Consumer behaviour and purchase decision. Marketing mix (4 P-s). Product - Brand -Trademark. Product differenciation and positioning. Price. Placement-Distribution. Promotion - advertising, PR, personal selling, sales promotional. |
|
| General aim |
|---|
| The idea of the program is to learn marketing terminology and the basic theory of marketing. |
|
| Aim |
|---|
| A student has to be able to use the models learned to solve marketing problems. |
|
| Form description |
|---|
| Lectures, group discussions, individual tasks. |
|
| Literature |
|---|
Compulsary literature
1. Proctor T. Marketing Management. Integrating Theory and Practice.- International Thomson Business Press: London, 2000, 520 p.
2. Proctor T. Marketing Management. Case studies.- International Thomson Business Press: London, 2000, 82 p.
Extra reading:
1. Butler D., Hardy J. Business Studies.- Cambridge University Press, 2001, 257 p.
2. Kinnear T.C., Bernhardt K.L. Principles of Marketing. USA, 1986.
3. Kotler P. Marketing Management .USA, 1992.
4.Nuthall Ch. J. Business Studies.- Cambridge University Press, 2002, 318 p. |
|
| Current rounds |
|---|
| None |
| |
| | |
