Curriculum subject

Marketing

Subject
Subject code	TLM182
Subject name	Marketing
Credit points	2 ECTS
Grading method	Grade prelim

Curriculum subject
Curriculum	2013 RR
Study year	3
Semester	Fall semester
Subject type	Mandatory

Subject loads
Lecture	24

General description
Course outline. Nature of marketing - theory and practical concepts. Marketing´s role in a modern enterprise - strategical and tactical marketing management, planning. Marketing mix (4 P, 7 P, 4 C). Marketing communication - principles, main channels, messages, etc.

General aim
The idea of the program is to learn marketing terminology and the basic theory of marketing.

Aim
A student has to be able to use the models learned to solve marketing problems.

Form description
Lectures, group discussions, individual tasks.

Literature
Suggested by the lecturer.

Evaluation methods
- Attendance in lectures as well as active participation - Completing individual tasks on time and with high quality - Graded test at the end of the lecture period

Name of the e-learning course at Moodle environment (http://ekool.tktk.ee)
Every group has different e-course. More detailed information is given by the lecturer at the beginning of the course.

Current rounds
None