Subject 'Marketing'

Year:   2015/2016    2016/2017    2017/2018    2018/2019    2019/2020    

The essence of a marketing, strategical and tactical marketing, marketing plan, marketing communication, different types and main channels.

The aim of the course is to give a basic overview of marketing and marketing communication.

Student:
• understands the role of the marketing inside the company and has an overview of the marketing theory, legislation, processes control systems, ethics and overall value chain.
• has the knowledge and initiative to start and implement profitable and customer-oriented development- marketing nad sales related activities;
• is able to analyze, evaluate and explain speacialty-based activities both in written and oral.
• is able to use different communication means and channels. .

2020: AE*  FOR*  LO  OK  RR  TD  TD*  TD  TK  TK  

2019: AT*  FOR*  OK  RR  RR  TD  TD  TD*  TK  TK  TL  TT  

2018: FOR*  OK  RR  RR  TD*  TD  TK*  TK  TL  TT  

2017: FOR*  RR  TK*  TL  

2016: FOR*  TK*  TL  

2015: FOR*  TL  

2014: FOR*  TL  

2013: FOR*  TL  

2012: LI  

2011: LI  

2010: LI  

2009: LI  

2008: LI  RT*  

2007: LI  

2006: LI  RR  

2005: LI  RR  

2004: LI  

* Optional subject