TTK University of Applied Sciences
TTK University of Applied Sciences
| | |
|
Curriculum subjectMarketing
| Subject |
| Subject code |
TLM183 |
| Subject name |
Marketing |
| Credit points |
3 ECTS |
| Grading method |
Grade prelim |
| Subject program |
|
|
| Curriculum subject |
| Curriculum |
2019 OK |
| Study year |
3 |
| Semester |
Fall semester |
| Subject type |
Mandatory |
|
|
Subject loads
|
| Lecture |
32 |
|
| General description |
|---|
| The essence of a marketing, strategical and tactical marketing, marketing plan, marketing communication, different types and main channels. |
|
| General aim |
|---|
| The aim of the course is to give a basic overview of marketing and marketing communication. |
|
| Aim |
|---|
Student:
• understands the role of the marketing inside the company and has an overview of the marketing theory, legislation, processes control systems, ethics and overall value chain.
• has the knowledge and initiative to start and implement profitable and customer-oriented development- marketing nad sales related activities;
• is able to analyze, evaluate and explain speacialty-based activities both in written and oral.
• is able to use different communication means and channels. . |
|
| Current rounds |
|---|
| Marketing KRR51/61 |
| Marketing RR51/61 |
| |
| | |
