TTK University of Applied Sciences
TTK University of Applied Sciences
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Curriculum subjectMarketing
| Subject |
| Subject code |
TLM183 |
| Subject name |
Marketing |
| Credit points |
3 ECTS |
| Grading method |
Grade prelim |
| Subject program |
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| Curriculum subject |
| Curriculum |
2019 AT |
| Study year |
3 |
| Semester |
Spring semester |
| Subject type |
Optional |
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Subject loads
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| Lecture |
32 |
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| General description |
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| The essence of a marketing, strategical and tactical marketing, marketing plan, marketing communication, different types and main channels. |
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| General aim |
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| The aim of the course is to give a basic overview of marketing and marketing communication. |
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| Aim |
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Student:
• understands the role of the marketing inside the company and has an overview of the marketing theory, legislation, processes control systems, ethics and overall value chain.
• has the knowledge and initiative to start and implement profitable and customer-oriented development- marketing nad sales related activities;
• is able to analyze, evaluate and explain speacialty-based activities both in written and oral.
• is able to use different communication means and channels. . |
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| Current rounds |
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| Marketing KRR51/61 |
| Marketing RR51/61 |
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