Subject 'Entrepreneurship and Marketing'

Year:   2009/2010    2010/2011    2011/2012    2012/2013    2013/2014    

Entrepreneurship. Different types of entrepreneurs and enterprises. Trading companies and their establishment. Accession, distribution, reformation and liquidation of the trading companies. Enterprise's structure and administration. Enterprise's assets and their formation. Business deals and recording of the deals. Accountancy. Analysis and assessment of the enterprise's business. Marketing. Market research. Distribution. Advertisement. Logistics. INCOTERM2000. Payment order laws.

The aim of the course is giving economical knowledge about entrepreneurship and marketing, Estonian company policy and development tendency, starting a business, analysis and management.

The student who has mastered this course knows the concept of entrepreneurship, is able to run a business, can analyse the economical situation of the business and make decisions according to legislation.

Lectures, seminars, individual work, reports.

1.A.Miettinen,J.Teder.ETTEVÕTLUS II. Tln.Kirjastus "Külim",2008.
2.A.Miettinen,J.Teder.ETTEVÕTLUS I. Tln. Kirjastus " Külim",2006.
3.O.Kärsna jt.FÜÜSILISEST ISIKUST ETTEVÕTJA.Käsiraamat FIE-st firmaks.Tln.ILO.2004.
4.H.Kallam jt.Ärikorraldus põhiteadmisi.TlnKirjastus "Külim",2003.
5.R.A.Baron,S.A.Shane.Entrepreneurship. A process perspective.Thomson,South-Western,2005.
6.S.Shane. A General theory of Entrepreneurship.Edward Elgar,2003.
7.N.Roose.Toode turunduses.Tartu Ülikool,2004.
8.ÄRISEADUSTIK.Riigi Teataja,2007.

2014: ME  

2013: ME  

2012: MI  

2011: MI  

2010: MI  

2009: MI  

2008: MI  

2007: MI  

2006: MI