Curriculum subject

Entrepreneurship and Marketing

Subject
Subject code	MME151
Subject name	Entrepreneurship and Marketing
Credit points	4 ECTS
Grading method	Grade prelim

Curriculum subject
Curriculum	2009 MI
Study year	3
Semester	Fall semester
Subject type	Mandatory

Subject loads
Lecture	24

General description
Entrepreneurship. Different types of entrepreneurs and enterprises. Trading companies and their establishment. Accession, distribution, reformation and liquidation of the trading companies. Enterprise's structure and administration. Enterprise's assets and their formation. Business deals and recording of the deals. Accountancy. Analysis and assessment of the enterprise's business. Marketing. Market research. Distribution. Advertisement. Logistics. INCOTERM2000. Payment order laws.

General aim
The aim of the course is giving economical knowledge about entrepreneurship and marketing, Estonian company policy and development tendency, starting a business, analysis and management.

Aim
The student who has mastered this course knows the concept of entrepreneurship, is able to run a business, can analyse the economical situation of the business and make decisions according to legislation.

Form description
Lectures, seminars, individual work, reports.

Literature
1.A.Miettinen,J.Teder.ETTEVÕTLUS II. Tln.Kirjastus "Külim",2008. 2.A.Miettinen,J.Teder.ETTEVÕTLUS I. Tln. Kirjastus " Külim",2006. 3.O.Kärsna jt.FÜÜSILISEST ISIKUST ETTEVÕTJA.Käsiraamat FIE-st firmaks.Tln.ILO.2004. 4.H.Kallam jt.Ärikorraldus põhiteadmisi.TlnKirjastus "Külim",2003. 5.R.A.Baron,S.A.Shane.Entrepreneurship. A process perspective.Thomson,South-Western,2005. 6.S.Shane. A General theory of Entrepreneurship.Edward Elgar,2003. 7.N.Roose.Toode turunduses.Tartu Ülikool,2004. 8.ÄRISEADUSTIK.Riigi Teataja,2007.

Current rounds
None