TTK University of Applied Sciences
TTK University of Applied Sciences
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Curriculum subjectEntrepreneurship and Marketing
| Subject |
| Subject code |
MME151 |
| Subject name |
Entrepreneurship and Marketing |
| Credit points |
4 ECTS |
| Grading method |
Grade prelim |
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| Curriculum subject |
| Curriculum |
2012 MI |
| Study year |
3 |
| Semester |
Fall semester |
| Subject type |
Mandatory |
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Subject loads
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| Lecture |
8 |
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| General description |
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| Entrepreneurship. Different types of entrepreneurs and enterprises. Trading companies and their establishment. Commercial Code. Accession, distribution, reformation and liquidation of the trading companies. Enterprise's structure and administration. Enterprise's assets and their formation. Business deals and recording of the deals. Accountancy. Analysis and assessment of the enterprise's business. Marketing. Market research. Distribution. Advertisement. Logistics. INCOTERM2010. Payment order laws. |
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| General aim |
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| The aim of the course is giving economical knowledge about entrepreneurship and marketing, Estonian company policy and development tendency, starting a business, analysis and management. |
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| Aim |
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| The student who has mastered this course knows the concept of entrepreneurship, is able to run a business, can analyse the economical situation of the business and make decisions according to legislation. |
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| Form description |
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| Lectures, seminars, individual work, group work, reports. |
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| Literature |
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1.A.Miettinen,J.Teder.ETTEVÕTLUS II. Tln.Kirjastus "Külim",2008.
2.A.Miettinen,J.Teder.ETTEVÕTLUS I. Tln. Kirjastus " Külim",2006.
3.O.Kärsna jt.FÜÜSILISEST ISIKUST ETTEVÕTJA.Käsiraamat FIE-st firmaks.Tln.ILO.2004.
4.H.Kallam jt.Ärikorraldus põhiteadmisi.TlnKirjastus "Külim",2003.
5.R.A.Baron,S.A.Shane.Entrepreneurship. A process perspective.Thomson,South-Western,2005.
6.S.Shane. A General theory of Entrepreneurship.Edward Elgar,2003.
7.N.Roose.Toode turunduses.Tartu Ülikool,2004.
8.ÄRISEADUSTIK.Riigi Teataja,2007. |
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| Evaluation methods |
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4. semester - Test T1, Group work GW1 (business idea);
5 .semester - Test T2, Group work GW2 (business plan).
Total grade will be calculated according to the previous (T1 + T2 + GW1 + GW2): 4 = ...
Thereby it is mandatory to participate in the business plan defense. |
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| Current rounds |
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| None |
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