Subject 'English A VII (Advanced Business Language)'

Year:   2009/2010    2010/2011    2011/2012    2012/2013    2013/2014    

Topic 1: Marketing. Marketing issues.
Topic 2: Customer Service. Serving clients. Sales.
Topic 3: General Business Communication. E-mail communication, etc.
Topic 4: Crisis Management. Issues involved in crisis management.
Topic 5: Trends in Technology. Technological trends. Presentations.

The goal of this course is to help students further develop speaking and writing skills that can be applied in a wide range of business contexts. This will be achieved through roll-plays, simulations, discussions, pairwork, short reports, presentations and short exercises and writing assigments.

A student who has successfully passed through this course will be able to discuss marketing issues in English, serve clients and sell goods in English, carry out everyday written business communication in English, discuss issues involved in crisis management in English, and speak about technological trends in English.

Classroom work (group and pair activities, etc.). The course is partly web-based. Exercises and assignments are completed and/or submitted online in Moodle.

Emmerson, Paul, Business English Handbook, Advanced, MacMillan, 2007
Emmerson, Paul, E-mail English, Macmillan, 2004.
David Cotton, et al., Market Leader, Upper-Intermediate Business English Coursebook, Pearson-Longman, 2006.
Fitzgerald, Jeremy, Marketing, Black Cat, 2001
McCarthy M., O'Dell F., English Vocabulary in Use (Upper-intermediate and Advanced), Cambridge University Press, 1998
Other material selected by the instructor (from the internet).

2008: TI*  

2007: TI*  

2006: TI*  

2005: TI*  

2004: TI*  

* Optional subject