Curriculum subject

English A VII (Advanced Business Language)

Subject
Subject code	HKE010
Subject name	English A VII (Advanced Business Language)
Credit points	3 ECTS
Grading method	Grade prelim

Curriculum subject
Curriculum	2006 TI
Study year	3
Semester	Spring semester
Subject type	Optional

Subject loads
Lecture	30

General description
Topic 1: Marketing. Marketing issues. Topic 2: Customer Service. Serving clients. Sales. Topic 3: General Business Communication. E-mail communication, etc. Topic 4: Crisis Management. Issues involved in crisis management. Topic 5: Trends in Technology. Technological trends. Presentations.

General aim
The goal of this course is to help students further develop speaking and writing skills that can be applied in a wide range of business contexts. This will be achieved through roll-plays, simulations, discussions, pairwork, short reports, presentations and short exercises and writing assigments.

Aim
A student who has successfully passed through this course will be able to discuss marketing issues in English, serve clients and sell goods in English, carry out everyday written business communication in English, discuss issues involved in crisis management in English, and speak about technological trends in English.

Form description
Classroom work (group and pair activities, etc.). The course is partly web-based. Exercises and assignments are completed and/or submitted online in Moodle.

Literature
Emmerson, Paul, Business English Handbook, Advanced, MacMillan, 2007 Emmerson, Paul, E-mail English, Macmillan, 2004. David Cotton, et al., Market Leader, Upper-Intermediate Business English Coursebook, Pearson-Longman, 2006. Fitzgerald, Jeremy, Marketing, Black Cat, 2001 McCarthy M., O'Dell F., English Vocabulary in Use (Upper-intermediate and Advanced), Cambridge University Press, 1998 Other material selected by the instructor (from the internet).

Current rounds
None