Subject 'Marketing'

Year:   2015/2016    2016/2017    2017/2018    2018/2019    2019/2020    

The essence of a marketing, strategical and tactical marketing, marketing plan, marketing communication, different types and main channels.

The aim of the course is to give a basic overview of marketing and marketing communication.

Student:
• understands the role of the marketing inside the company and has an overview of the marketing theory, legislation, processes control systems, ethics and overall value chain.
• has the knowledge and initiative to start and implement profitable and customer-oriented development- marketing nad sales related activities;
• is able to analyze, evaluate and explain speacialty-based activities both in written and orally.
• is able to use different communication means and channels.

2019: TT  

2018: FOR*  TT  

2017: FOR*  TT  

2016: TT  

2015: TT  

* Optional subject