Curriculum subject

Marketing

Subject
Subject code	TLM521
Subject name	Marketing
Credit points	6 ECTS
Grading method	Grade prelim

Curriculum subject
Curriculum	2015 TT
Study year	2
Semester	Fall semester
Subject type	Mandatory

General description
Nature of marketing. Marketing management. Micro and macro environment of marketing. Strategic management of marketing. Determining the market. Consumer market and organisational market. Market segmentation. Consumer behaviour and purchase decision. Marketing mix (4 P-s). Product - Brand -Trademark. Product differentiation and positioning. Price. Placement-Distribution. Promotion - advertising, PR, personal selling, sales promotion.

General aim
The idea of the program is to study marketing terminology and the basic theory of marketing as well as marketing communication.

Aim
A student has to be able to use marketing models and technics in order to solve marketing problems and to compile marketing strategy (plan) for a particular client group, product or company.

Form description
Lectures, groupwork, problem-based learning, etc.

Literature
Kuusik, Virk, Aarna, Sepp, Seppo, Mehine, Prinsthal (2010). Teadlik turundus. TÜ majandusteaduskond. Ann Vihalemm (2008). Turunduse alused. Külim 2008. Course books given by the lecturer.

Evaluation methods
1. Active participation in lectures/groupworks. 2. Individual ja group homework - time and quality. 3. Final test - grade.

Name of the e-learning course at Moodle environment (http://ekool.tktk.ee)
Each group has it´s own e-couse. Information from the lecturer.

Current rounds
None