Subject 'Public Relations and Media Communication'

Name in Estonian: Avalikud suhted ja meedia

Year: 2015/2016 2016/2017 2017/2018 2018/2019 2019/2020

State code	TLM463
Study language	Estonian
Chair	Transport ja logistika
Credit points	2 ECTS
Grading method	Grade prelim

General description

Content and resources:

1. Communication basics
2. Targeting of messages according to auditorium
3. Message creation
4. Essentials of image building
5. Building strong brands
6. Media relations
7. News and PR

General aim

The aim of the course:
This course is designed to provide an overview of various forms of media, public relations, advertising, and communication with the press to provide tools for establishing and strengthening the company's image.

Aim

Learning outcomes:
1. Learner understands importance and role of communication in achieving the goals of organisation.
2. Learner is able to find, formulate and communicate IMC messages on basic level.
3. Learner comprehends the essence of various communication tools, their usage and relations.
4. Learner orients in the main aspects that shape the communication of an organisation.
5. Learner is able to analyse, plan and implement simple communication activities on basic level.
6. Õppija oskab koostada ja kommunikeerida kampaaniaplaani algtasemel.

Form description

The course is based on the five main learning activities:
1. Lectures and discussions.
2. Presentations.
3. Case studies.
4. Course project.
5. Individual learning and data mining.

Literature

• Chomsky, N. Meedia ja võim. Konn OÜ, 2006;
• Past, A. Juhtimine ja suhtekorraldus. Meelespealilledega tass. Pegasus, 2007;
• Ali, M. Edukas suhtekorraldus. Koolibri, 2003.
• Bachmann, T. Reklaamipsühholoogia. Ilo, 2009.
• Raju, K. Reklaamitrikk ehk kõik, mida reklaamist teadma pead. Ajakirjade Kirjastus, 2011;
• Vihalemm, A. Turunduse alused. Külim, 2008;
• Kuusik, A. (toim.). Teadlik turundus. TÜ Kirjastus, 2010;
• Kotler, P. Kotleri turundus. Pegasus, 2007;
• Ries, A., Trout, J. Positsioneerimine: võitlus mõistuse pärast. Eesti Ekspressi Kirjastus, 2003;
• Armstrong, G., Kotler, P. Marketing : An Introduction, Pearson, 2011.

Evaluation methods

Course project
Presentation
Active participation

Name of the e-learning course at Moodle environment (http://ekool.tktk.ee)

Public relations and media

Is taught in following curricula

2014: AT KT*

2013: AT KT* RG*

2012: AT* ET* GI* KT* TI*

2011: GI*

* Optional subject