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Curriculum subjectPublic Relations and Media Communication
| Subject |
| Subject code |
TLM463 |
| Subject name |
Public Relations and Media Communication |
| Credit points |
2 ECTS |
| Grading method |
Grade prelim |
|
| Curriculum subject |
| Curriculum |
2013 KT |
| Study year |
3 |
| Semester |
Fall semester |
| Subject type |
Optional |
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| General description |
|---|
Content and resources:
1. Communication basics
2. Targeting of messages according to auditorium
3. Message creation
4. Essentials of image building
5. Building strong brands
6. Media relations
7. News and PR |
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| General aim |
|---|
The aim of the course:
This course is designed to provide an overview of various forms of media, public relations, advertising, and communication with the press to provide tools for establishing and strengthening the company's image. |
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| Aim |
|---|
Learning outcomes:
1. Learner understands importance and role of communication in achieving the goals of organisation.
2. Learner is able to find, formulate and communicate IMC messages on basic level.
3. Learner comprehends the essence of various communication tools, their usage and relations.
4. Learner orients in the main aspects that shape the communication of an organisation.
5. Learner is able to analyse, plan and implement simple communication activities on basic level.
6. Õppija oskab koostada ja kommunikeerida kampaaniaplaani algtasemel. |
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| Form description |
|---|
The course is based on the five main learning activities:
1. Lectures and discussions.
2. Presentations.
3. Case studies.
4. Course project.
5. Individual learning and data mining. |
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| Literature |
|---|
• Chomsky, N. Meedia ja võim. Konn OÜ, 2006;
• Past, A. Juhtimine ja suhtekorraldus. Meelespealilledega tass. Pegasus, 2007;
• Ali, M. Edukas suhtekorraldus. Koolibri, 2003.
• Bachmann, T. Reklaamipsühholoogia. Ilo, 2009.
• Raju, K. Reklaamitrikk ehk kõik, mida reklaamist teadma pead. Ajakirjade Kirjastus, 2011;
• Vihalemm, A. Turunduse alused. Külim, 2008;
• Kuusik, A. (toim.). Teadlik turundus. TÜ Kirjastus, 2010;
• Kotler, P. Kotleri turundus. Pegasus, 2007;
• Ries, A., Trout, J. Positsioneerimine: võitlus mõistuse pärast. Eesti Ekspressi Kirjastus, 2003;
• Armstrong, G., Kotler, P. Marketing : An Introduction, Pearson, 2011. |
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| Evaluation methods |
|---|
Course project
Presentation
Active participation |
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| Name of the e-learning course at Moodle environment (http://ekool.tktk.ee) |
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| Public relations and media |
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| Current rounds |
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| None |
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