Subject 'Retail and Wholesale'

Year:   2016/2017    2017/2018    2018/2019    2019/2020    2020/2021    

Trademark. Patent Office. The best-known brands in Estonia, international trade and global sense. Relationship between trademark, logo and brand. Target group. Presentation techniques and preparation of presentation. Presentations psychology, voice and language during the presentation. Conceptual design of the product - product, service, company presentation. Advertising text, writing and publishing. Culture and etiquette of E-commerce.

Provide the knowledge about trade marks and their protection, to obtain the knowledge and skills of the presentations of goods and services, reporting, advertising.

Student is familiar with connections between the sales and other subjects, can work with clients. The student has the communication and reporting skills. The student can analyze and implement different aspects in selling process.

Theoretical and practical. Individual work on study-exercises and on project.

2020: OK*  

2019: OK*  RR  

2018: OK*  RR  

2017: RR  

2016: RR  

2015: RR  

2014: RR  

2013: RR  

2012: RR  

2011: RR  

2010: RR  

2009: RR  

* Optional subject