TTK University of Applied Sciences
TTK University of Applied Sciences
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Curriculum subjectRetail and Wholesale
| Subject |
| Subject code |
ÕOM224 |
| Subject name |
Retail and Wholesale |
| Credit points |
6 ECTS |
| Grading method |
Grade prelim |
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| Curriculum subject |
| Curriculum |
2013 RR |
| Study year |
3 |
| Semester |
Fall semester |
| Subject type |
Mandatory |
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Subject loads
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| Lecture |
24 |
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| General description |
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| Trademark. Patent Office. The best-known brands in Estonia, international trade and global sense. Relationship between trademark, logo and brand. Target group. Presentation techniques and preparation of presentation. Presentations psychology, voice and language during the presentation. Conceptual design of the product - product, service, company presentation. Advertising text, writing and publishing. Culture and etiquette of E-commerce. |
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| General aim |
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| Provide the knowledge about trade marks and their protection, to obtain the knowledge and skills of the presentations of goods and services, reporting, advertising. |
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| Aim |
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| Student is familiar with connections between the sales and other subjects, can work with clients. The student has the communication and reporting skills. The student can analyze and implement different aspects in selling process. |
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| Form description |
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| Theoretical and practical. |
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| Current rounds |
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| Retail and Wholesale KRR51/61 |
| Retail and Wholesale RR51/61 |
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