Subject 'Marketing'

Year:   2014/2015    2015/2016    2016/2017    2017/2018    2018/2019    

Course outline. Nature of marketing. Marketing management. Micro and macro environment of marketing. Strategic management of marketing. Determining the market. Consumer market and organisational market. Market segmentation. Market research. Consumer behaviour and purchase decision. Marketing mix (4 P-s). Product - Brand -Trademark. Product differenciation and positioning. Price. Placement-Distribution. Promotion - advertising, PR, personal selling, sales promotional.

he idea of the program is to study marketing terminology and the basic theory of marketing as well as marketing communication.

A student has to be able to use marketing models and technics in order to solve marketing problems; to conduct a simple market research and to compile marketing strategy (plan) for a particular company.

Lectures, groupwork, problem-based learning, etc.

Kuusik, Virk, Aarna, Sepp, Seppo, Mehine, Prinsthal (2010). Teadlik turundus. TÜ majandusteaduskond.
Ann Vihalemm (2008). Turunduse alused. Külim 2008.

Course books given by the lecturer.

1. Active participation in lectures/groupworks.

2. Individual ja group homework - time and quality.

3. Final test - grade.

Each group has it´s own e-couse. Information from the lecturer.

2014: TT  

2013: TT  

2012: TI  

2011: TI  

2010: TI  

2009: TI  

2008: TI  

2007: TI  

2006: TI  

2005: TI  

2004: TI