Curriculum subject

Marketing

Subject
Subject code	TLM181
Subject name	Marketing
Credit points	5 ECTS
Grading method	Grade prelim

Curriculum subject
Curriculum	2014 TT
Study year	3
Semester	Fall semester
Subject type	Mandatory

Subject loads
Lecture	48

General description
Course outline. Nature of marketing. Marketing management. Micro and macro environment of marketing. Strategic management of marketing. Determining the market. Consumer market and organisational market. Market segmentation. Market research. Consumer behaviour and purchase decision. Marketing mix (4 P-s). Product - Brand -Trademark. Product differenciation and positioning. Price. Placement-Distribution. Promotion - advertising, PR, personal selling, sales promotional.

General aim
he idea of the program is to study marketing terminology and the basic theory of marketing as well as marketing communication.

Aim
A student has to be able to use marketing models and technics in order to solve marketing problems; to conduct a simple market research and to compile marketing strategy (plan) for a particular company.

Form description
Lectures, groupwork, problem-based learning, etc.

Literature
Kuusik, Virk, Aarna, Sepp, Seppo, Mehine, Prinsthal (2010). Teadlik turundus. TÜ majandusteaduskond. Ann Vihalemm (2008). Turunduse alused. Külim 2008. Course books given by the lecturer.

Evaluation methods
1. Active participation in lectures/groupworks. 2. Individual ja group homework - time and quality. 3. Final test - grade.

Name of the e-learning course at Moodle environment (http://ekool.tktk.ee)
Each group has it´s own e-couse. Information from the lecturer.

Replacement Subjects
TLM183 Marketing

Current rounds
None