Subject 'Marketing'

Year:   2014/2015    2015/2016    2016/2017    2017/2018    2018/2019    

Notion of marketing. Market ties. Market barriers. Marketing conceptions. Marketing strategy. Mission and vision of a company. Marketing measures. Market segmenting and product positioning. Support measures. Personal sale. Advertising campaign. Advertising Act. Price Formation. Group work for solving independent practical assignment.

The general objective is to provide the students basic knowledge about marketing, among it marketing measures and their practical application in a company that operates in the field of construction and immovable property.

The student who has passed the course:
- knows main marketing notions;
- can plan marketing measures of a small business and
- understand the impact of its separate parts.

Lectures, practical classes, group work.

Peetrimägi, L. 2008 Loengukonspekt aines EHO212 Turundus, 43lk
Vihalem, A. 2003. Turunduse alused, Külim, 296lk
Vihalem, A. 2001. Turundusuuring, Külim, 152lk

2014: HE*  RG*  TE*  

2013: HE*  RG*  TE*  

2012: EI*  GI*  TEI*  

2011: EI*  GI*  TEI*  

2010: EI*  GI*  TEI*  

2009: EI*  GI*  TEI*  

2008: EI*  GI*  TEI*  

2007: EI*  GI*  TEI*  

2006: EI*  GI*  TEI*  

2005: EI*  GI*  

2004: GI*  

* Optional subject