Curriculum subject

Marketing

Subject
Subject code	EHO212
Subject name	Marketing
Credit points	2 ECTS
Grading method	Grade prelim

Curriculum subject
Curriculum	2012 GI
Study year	4
Semester	Spring semester
Subject type	Optional

Subject loads
Lecture	12
Practice	12

General description
Notion of marketing. Market ties. Market barriers. Marketing conceptions. Marketing strategy. Mission and vision of a company. Marketing measures. Market segmenting and product positioning. Support measures. Personal sale. Advertising campaign. Advertising Act. Price Formation. Group work for solving independent practical assignment.

General aim
The general objective is to provide the students basic knowledge about marketing, among it marketing measures and their practical application in a company that operates in the field of construction and immovable property.

Aim
The student who has passed the course: - knows main marketing notions; - can plan marketing measures of a small business and - understand the impact of its separate parts.

Form description
Lectures, practical classes, group work.

Literature
Peetrimägi, L. 2008 Loengukonspekt aines EHO212 Turundus, 43lk Vihalem, A. 2003. Turunduse alused, Külim, 296lk Vihalem, A. 2001. Turundusuuring, Külim, 152lk

Current rounds
None