Subject 'Practical Training in Marketing'

Year:   2007/2008    2008/2009    2009/2010    2010/2011    2011/2012    

During the practice the students usually have to work as the assistants of marketing-, project- or sales manager. The main activity is marketing and its analysis: market evaluation on the product or service. Analysis of the marketing channels and the competitors. Communication with the clients and the vendors. Forming, revision and coordination of the inquiries.

The aim of the practice is to obtain working experience in an enterprise that sells manufacturing-, development- or engineering materials/products.

Is able to formulate the aims of marketing and create the plan of action to achieve the goals. Is able to describe the client groups, the market and the marketing channels. Is able to analyze the market situation and comparing the enterprise with the main competitors.

Practice

2008: TI*  

2007: TI*  

2006: TI  

2004: TI  

* Optional subject