Curriculum subject

Marketing

Subject
Subject code	TLM269
Subject name	Marketing
Credit points	3 ECTS
Grading method	Grade prelim
Subject program

Curriculum subject
Curriculum	2019 FOR
Study year	1
Semester	Fall semester
Subject type	Optional

Subject loads
Lecture	32

General description
1. Introduction 2. Marketing micro and macro environment. 3. Consumer behavior. Targeting and segmentation. 4. SWOT 5. Positioning. 6. Marketing strategies. How to choose one? Why? 7. Client relations and marketing. Relations marketing. Its value to product/service offering. 8. Business-to-business marketing 9. Product. Product development and product life cycles. 10. Service marketing 11. Pricing. Price strategies. 12. Advertising. Promotion. 13. Marketing channels. 14. PR. 15. Brand strategies. 16. Marketing plan. Strategic and tactical plan. 17. Marketing budget. 18. Control. How to measure performance? 19. Website/homepage. Design, efficiency and relevance.

General aim
The aim of the course is to master marketing concepts as well as to understand the role of marketing management and marketing process within the company. Student should be able to write, analyse, control and manage strategic and tactical aspects of the marketing plan.

Aim
After successful passing the course a student knows: - The role of marketing and sales and its impact to the company's efficiency and revenues. - Methods and tools to control and manage marketing processes. - Is able to analyse and make improvement suggestions to company's product/service portfolio and able to look for better solutions - Is able to communicate with media and advertising agencies as well as media (press releases). - Knows the importance of homepage structure as well as its actuality.

Replacement Subjects
TLM182 Marketing

Current rounds
Marketing FI 2020S