Curriculum subject

Market Research

Subject
Subject code	TLM383
Subject name	Market Research
Credit points	3 ECTS
Grading method	Grade prelim

Curriculum subject
Curriculum	2014 RR
Study year	3
Semester	Spring semester
Subject type	Mandatory

Subject loads
Lecture	32

General aim
The aim of the course is to provide an overview about business and marketing research, the role of the research in making strategic management and marketing decisions, as well as about processes related to the research.

Aim
- A learner knows the Basic concepts and methodologies of business and marketing research and is able to evaluate their importance while making strategic management decisions. - A learner understands the importance of research in relation to the company's competitiveness and sustainability and consumer value chain. - A learner values ethical beliefs that are related to research and is willing to take them into consideration to his/her future activities. - A learner is able to independently plan / prepare, conduct, and interpret business and marketing studies, to work in a team and take responsibility for his/her actions. - A learner is able to use the information and communication technologies, and has the knowledge and understanding of the options that are available, being able to explain relevant profession-related issues orally and in writing.

Form description
Experiential learning (is a form of active learning, which allows reaching conclusions and theories through experiencing real-life situations similar to professional lives, and through their subsequent analysis). Students must be prepared for active participation during the tutorials as well as during the team-work, and also be prepared to take the responsibility for their own learning. This means that the learning form experienced is not traditional lecturing and test evaluation, but new knowledge is constructed in collaboration with other students and therefore assessed formatively, requiring everyone’s contribution to learning activities.

Literature
Ghauri, P., Gronhaug K. (2004) Äriuuringute meetodid. Praktilisi näpunäiteid. Külim kirjastus. Vihalem, Ann (2001) Turuuuringute alused. Kirjastus Külim Sirkel, Rein (2001) Turundusuuring. Kirjastus Ilo

Evaluation methods
Assessment depends on a course. Lecturer gives more specific information and it will be available also in Moodle e-course.

Name of the e-learning course at Moodle environment (http://ekool.tktk.ee)
Each course has its own e-course in Moodle. More innformation from lecturer.

Current rounds
None