Module 'Practical Training'

Objective:
To enable students utilise their theoretical knowledge in work situations, and develop professional skills and personality traits necessary for professional work.

Learning outcomes:
The student
• analyses business environment, macro and micro environment;
• analyses the activities in corporate marketing and its management, lists the marketing mix and explains the application in reaching the corporate objectives;
• analyses the structure, culture and other management activities of a particular company and carries out a motivation and work satisfaction research among the employees;
• analyses different strategies and their possible use in an organisation, taking responsibility for the decision making;
• analyses and presents the development of their knowledge, skills, values and ratings trough practical experience.